We're a small team with massive ambitions to help India become a AI Nation

After two years of travelling, user research and tinkering around, we have the clarity and conviction to kick-start Shifu Studio and Shifu Foundation!
TALK TO US
VISION

Helping India become an AI Nation

Hey everyone,

In November 2020, Prateek and I quit our jobs to work on something exciting. We had a faint idea of what we wanted to work on —but before diving deep into it, we wanted to explore, learn, and find what would drive us for the next decade to come.

What did we decide to do? Travel across India to meet hundreds of founders in the B2B space. Sounds crazy. right? But we were up for leaving the comfort of our homes, to look out what’s in it for us ;)

Hell yes, the last two years were definitely exciting, but it couldn’t have been more chaotic. We were all over the place — in our minds and literally, as we traveled all across India!

Looking back— we’re really glad we persisted and took the time to explore! Over the last two years, we’ve engaged with hundreds of founders—from solo-preneurs to unicorn builders, and thousands of students. It gave us the clarity and conviction to take big, bold steps!

So, what did we find? B2B AI is a massive opportunity for India, and we want to spend the next few decades helping India become an AI nation!


Our efforts are channeled through two entities—Shifu Studio and Shifu Foundation.


Shifu Studio is a venture studio, where we envision co-building 100 profitable B2B AI companies from India in our lifetime. We’re already working with three companies!

Shifu Foundation is a non-profit media firm. Through storytelling, we aim to inspire and support innovators across India to pursue B2B AI.

While they seem very distinct and different in their approach, what ties them together is the focus: India + B2B + AI and the vision to help India become a global AI powerhouse.

It’s day zero!

Sri Maneru

Co-Founder & CEO

Prateek Sethi

Co-Founder & COO

WHAT

Why both Studio and Foundation

We didn't want to start our philanthropy when are in the 60's. And we wanted to tackle the problem both from top-down (Shifu Studio) and bottoms-up (Shifu Foundation) approach! 

Shifu StudioShifu Foundation
One-linerA for-profit venture studio to co-build  B2B AI companies from IndiaA non-profit media firm to inspire and support young Indians pursue B2B AI
North Star MetricsCombined ARR & PAT of port co's, AUM, RoI to StakeholdersNumber of soloprenuers from Jammu, AI Engineers from Arunachal, B2B founded from Jharkhand
EntitiesDelaware C corp with wholly owned Indian SubsidiarySection 25 company
Lifetime GoalCo-build 100 B2B AI Companies  to $10M ARR in a profitable & capital efficient wayInspire and support millions of  Young Indians to leverage the massive B2B AI opportunity!
ICPA 26 year-old B2B Indian founder, at ~400K revenue, pre PMF, mostly in top 4 metrosA 20 year old college going student from Bundelkhand or Bikaner
RevenueRoyalty from port-cos, Exit Proceeds from Port Co’sDonations and Sponsorships
FocusIndia + B2B + AIIndia + B2B + AI
TEAM

The team behind SHIFU

Our team is a mix of entrepreneurs, B2B Operators and Creators! We are fun to work with, and have deep passion for startups and our craft! .

Sri
Co-Founder & CEO
Prateek
Co-Founder & COO
Aniruddha
Documentary Director
Ritesh
Documentary DOP
Siddharthyka
Marketing
Harsh
Builder
Shubham
Founder’s Office
Akshay
Creative Director
Akansha
Video Editor
Kunal
Head Chef
JOIN US

Let's create wealth and make an impact, together! 

If you are ambitious, have strong sense of ownership, obsessed about start-ups and your craft, are fun to work with, then we we would love to talk! 

CULTURE

We live by these core principles

Great Culture is not good-to-have, but essential to attract and retain rockstar team members to build a generational company! We envision to build Shifu for the long-term, it will be our life's work!

Have Fun
There is only one life, and on top of it, it’s short and unpredictable. Nothing is worth pursuing if the journey is not fun!
Health & Family over work
We all innately strive for a fit body, a calm mind, and a home filled with love (as Naval wisely said 🫡). By supporting this, the company benefits in the long run—creating happier, more productive people working together towards the vision for the long term.
Dream Big, Iterate Small.
We have massive ambitions, but on a uncharted path. Having a strong bias for action and iterating quick will help us build in the right direction!
Play a long term game.
Don’t optimise for a bigger slice of the pie, instead strive to make the pie bigger. Always strive for a win-win for the long-term!
Leverage 
Tech & Media
We need to be almost obsessed about using Tech (especially AI) to 10X our efficacy, in almost every function! We need to build a strong online audience, and it will help us immensely in the long-term! These two are the biggest levers!